The client is an established importer and supplier of computer hardware products, including motherboards, SSDs, monitors, CPUs, RAM, storage devices, and accessories. Despite a strong retail presence and national supply network, the client had limited organic visibility in the e-commerce segment, causing missed opportunities for inbound discovery and category-level purchase intent.
The goal of the campaign was to scale organic search visibility for the client’s product catalog and improve keyword eligibility across hardware purchase queries, brand-based searches, and high-intent transactional keywords. Over a 9-month period, performance steadily increased across impressions, clicks, keyword rankings, and SERP coverage — ultimately reaching 1.93M impressions & 26.8K organic clicks, making the website discoverable for competitive product and brand-driven queries within the IT hardware domain.
To grow the client’s organic visibility in the competitive computer hardware and IT components market, we executed a structured SEO strategy focused on technical performance, category optimization, and authority building.
Technical SEO & Core Web Vitals – Improved page speed, caching, image compression, and rendering for a smoother buying experience. Sitemap restructuring, index optimization, and schema markup (Product, Breadcrumb, FAQ) helped search engines better understand the client’s wide product catalog, including SSDs, HDDs, motherboards, RAM modules, LED monitors, keyboards, mice, and other PC accessories. This increased eligibility for rich results and improved crawl efficiency.
On-Page & Keyword Optimization – Product and category pages were optimized for high-intent transactional keywords. Metadata, H1/H2 structure, buying guides, and FAQs were added to support searchers comparing component specifications, performance, and compatibility. Keyword clusters captured queries related to storage, processors, gaming performance, and popular hardware brands.
Content & Authority Building – Informational content such as FAQs and comparison guides improved mid-funnel visibility for users researching PC upgrades and component purchases. Internal linking reinforced topical authority and improved conversion paths between informational and transactional pages.
This strategy delivered sustainable, non-paid organic growth, positioning the client as a trusted IT hardware e-commerce retailer with strong EEAT signals.
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