Google has introduced AI Mode in India via Search Labs, bringing a major upgrade to how users interact with search. Powered by a custom version of Gemini 2.0, this new experience…
With over 400 million small businesses across the globe, they account for 90% of all companies, contribute nearly 50% to global GDP, and employ about half of the world’s workforce. In…
📊 What is Generative Engine Optimization? Generative Engine Optimization (GEO) is the next evolution of search marketing. It refers to the practice of optimizing content specifically for AI-driven search engines…
“SEO isn’t dead – it’s just evolving into something smarter.”With Google I/O 2024 unveiling groundbreaking updates like AI Mode and AI Overviews, the digital marketing world has been shaken. The…
Just a month ago, I speculated about a new keyword match type in Google Ads, tentatively called “Search Max.” I expected it to be a smarter, AI-powered evolution of Broad…
In 2025, the digital landscape is undergoing a significant transformation. AI-powered tools like ChatGPT, Google's Gemini, and Microsoft's Copilot are no longer just supplementary—they're central to how users access information.…
The Indian digital marketing ecosystem is evolving at a record pace. Brands no longer want to spend endlessly on ads with vague results—they want data, accountability, and real ROI. That’s…
Because one-time buyers are great, but loyal customers? They’re your earnings for life!Why Retention Matters More Than EverThe rampant growth in the e-commerce market in India is not something hot…
In 2025, voice search is revolutionizing how users interact with search engines, making it a critical focus for Search Engine Optimization professionals. With 55% of global households using voice assistants…
Alright, let’s kick things off with some jaw-dropping numbers: global digital ad spending is on track to smash $870 billion by 2025, and PPC (Pay-Per-Click) is eating up a huge…
