The client is a certified manufacturer of flameproof, explosion-proof, and weatherproof electrical equipment used in hazardous industrial environments including oil & gas, petrochemical, mining, marine, and manufacturing plants. Despite strong engineering credibility and a long-standing market presence, the brand lacked organic search visibility for commercial-intent industrial keywords such as explosion proof led light fixtures, hazardous area exhaust fans, flameproof cable glands, flameproof junction boxes, and related ATEX/IECEx-aligned queries.
The goal of the SEO campaign was to expand keyword eligibility across flameproof and hazardous area categories, drive inbound industrial enquiries, and improve ranking coverage for high-intent product keywords. Within 4 months, organic visibility increased significantly, achieving notable ranking lifts across product clusters and capturing 30+ target keywords on Page-1 of Google, improving search-driven lead flow for specification-based B2B buyers.
To scale the client’s organic footprint in the competitive flameproof and hazardous electrical equipment segment, we executed a structured SEO strategy combining technical optimization, industrial keyword research, and EEAT authority mapping.
We initially improved crawl efficiency through sitemap restructuring, index logic, and URL taxonomy alignment for product families including flameproof lighting, junction boxes, switches, glands, enclosures, push button stations, terminal boxes, cleanroom lighting, explosion-proof fittings, and hazardous ventilation systems. Structured data and schema attributes reinforced product clarity for industrial buyers.
Next, we executed commercial keyword mapping for ATEX, IEC, PESO, and Ex-rated search clusters and optimized category/product templates with technical specifications, certifications, application use-cases, FAQs, and industrial procurement language. This enabled the client to qualify for high-intent queries linked to compliance-driven procurement.
Topical authority was strengthened through EEAT elements including expert-based content, industries served, compliance certifications, and case-backed deployment benefits. Internal linking improved relevance between informational and product layers, while CRO elements improved enquiry capture.
This generated strong, predictable non-paid growth — positioning the client as a trusted flameproof electrical equipment supplier for hazardous industrial environments.
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