Founded in 2011, the client is one of the largest wholesale suppliers in the USA, offering American sweets, beverages, smoking accessories, and vaping supplies to retailers, convenience stores, gas stations, and distributors nationwide.
Despite strong offline distribution and wholesale dominance, the company had limited structured organic visibility for high-intent B2B and bulk purchase keywords such as:
wholesale American candy
bulk imported drinks supplier
wholesale vaping supplies USA
smoke shop wholesale distributor
candy wholesale USA
The website lacked category-level keyword targeting, structured SEO architecture, and optimized product templates for large SKU inventory. As a result, the brand was not capturing consistent search-driven wholesale enquiries.
The objective of the 3-month SEO campaign was to:
Expand keyword eligibility across wholesale product categories
Improve ranking coverage for commercial-intent B2B queries
Increase organic traffic from US-based retailers and distributors
Strengthen topical authority in the wholesale FMCG and vape distribution market
Within 3 months, the website generated 4.96K organic clicks and 204K impressions, while significantly improving ranking coverage across bulk and wholesale keyword clusters.
To scale the client’s organic footprint in the competitive US wholesale market, we implemented a structured SEO growth framework combining technical optimization, commercial keyword mapping, and category-level authority building.
Speak with an SEO specialist for a free consultation and start increasing traffic, leads, and sales today!
