SEO Case Study: 3-Month Organic Growth to 12.5K Clicks & 320.2K Impressions

The client is a multi-location outpatient physical therapy and rehabilitation provider based in New Jersey, USA. The practice offers specialized services including physical therapy, sports injury rehabilitation, chronic pain management, post-surgical recovery, and direct access therapy under New Jersey state law.

Although the organization had a strong offline reputation, experienced therapists, and multiple clinic locations, its digital presence was not fully optimized for local and treatment-specific search queries. High-intent keywords such as:

• physical therapy near me

• physical therapist in New Jersey

• back pain treatment NJ

• sports injury rehabilitation near me

• direct access physical therapy NJ

were not consistently ranking on the first page of Google.

The website lacked a structured local SEO framework, service-specific keyword mapping, optimized location landing pages, and proper internal linking architecture. Additionally, technical SEO elements and schema implementation were limited, restricting visibility for competitive healthcare search terms.

As a result, the business was missing significant opportunities to capture organic traffic from patients actively searching for physical therapy services in their local area.

The objective of the 3-month SEO campaign was to:

• Increase local keyword visibility across multiple New Jersey locations

• Improve rankings for treatment-specific and high-intent commercial queries

• Strengthen topical authority in physical therapy and rehabilitation

• Improve click-through rates through optimized metadata

• Drive consistent organic patient enquiries