Marketing Budget Shifts 2026: Where Smart Marketers Are Moving Their Dollars
The Big Picture: Marketing Budgets Are Growing But Shifting Fast Across the board, marketing investment is not declining — it is concentrating. A survey of 9,210 marketers reveals a decisive split: 61% of B2B marketers are increasing overall spend this year, and 57% of B2C marketers are doing the same. The remaining majority are holding budgets flat; very few […]