The client aimed to aggressively scale their paid advertising campaigns while maintaining strong profitability. Although initial campaigns were generating conversions, there was a clear gap in efficient scaling, audience targeting, and maximizing conversion value.
The objective was to increase conversion volume significantly while improving ROAS, ensuring sustainable growth without overspending.
Over the campaign duration, we successfully scaled campaigns to deliver 1,585+ conversions with ₹10.05M in conversion value, achieving a strong 11.3x return on ad spend.