Case Study

Google Ads Case Study: 1,054% ROAS and ₹91.7M Conversion Value for a D2C Brand

E-commerce / D2C Brand | Google Ads | Performance Marketing Results Our Mumbai Clients

Key Results (Campaign Performance Snapshot)

Ad Spend (Cost)

₹ 0 K

Conversions

0 +

Conversion Value

₹ 0 M

Actual ROAS

0 %

Campaign Brief

In a market as crowded as Mumbai, a Google Ads account that isn’t tightly managed leaks money fast. This D2C brand came to us in exactly that position. Campaigns were running, but performance was inconsistent, budgets were spread thin, and returns on ad spend were low. There was no structured way to scale what worked.

Our goals were to:

Maximise return on ad spend (ROAS)
Grow conversion value without a big jump in budget
Improve targeting and campaign efficiency
Build a scalable, profitable Google Ads framework

The result was a high-performing revenue engine on a controlled budget. This is the same approach we bring to our digital marketing services in Mumbai.

Challenges

Budget spread across campaigns without regard to performance
Low-performing keywords eating up the biggest share of spend
No audience segmentation or intent-based targeting
Unreliable conversion tracking
ROAS that swung widely from one campaign to the next

These are the same leaks we see in Mumbai accounts, where high cost-per-click makes small targeting and tracking errors expensive.

Results Achieved

Over the campaign period, the account moved from inconsistent returns to a steady 1,054% ROAS, generating ₹91.7M in conversion value. Every rupee was tracked from click to purchase, so scaling decisions were made on revenue data, not guesswork.

Our Strategy

Campaign Restructuring

We rebuilt the account for clarity and performance.

Segmented campaigns by intent: brand, non-brand and high-converting queries
Moved budget to the campaigns that earned it
Cut wasteful keyword targeting

Keyword & Search Intent Optimization

We targeted people ready to buy, not just browse.

Identified the highest-converting keywords
Added negative keywords to block irrelevant traffic
Focused on transactional, bottom-funnel queries

Smart Bidding & ROAS Optimization

Implemented a Target ROAS bidding strategy
Optimised for conversion value, not just clicks
Adjusted bids continuously using live performance data

Conversion Tracking & Data Accuracy

Set up accurate conversion tracking
Tracked purchase value and user actions
Used the data to scale winning campaigns

Ad Creatives & Copy Testing

A/B tested ad copy and headlines
Highlighted offers, pricing and USPs
Optimised sitelinks, callouts and structured snippets

What This Means for Mumbai Businesses
The principles behind this result carry over to any Mumbai business that competes on Google:

E-commerce and D2C brands in Andheri, Goregaon and Malad can apply the same intent segmentation and Target ROAS bidding to protect margins.
BFSI firms around BKC, Nariman Point and Fort can focus spend on high-intent, bottom-funnel queries instead of expensive broad terms.
Healthcare providers from Parel to Powai can use accurate conversion tracking to see which campaigns actually drive appointments.
B2B companies in Andheri East, Powai, Navi Mumbai and Thane can use negative keywords and audience segmentation to cut unqualified clicks.

Results vary by industry, budget and competition, which is why we start every engagement with a free audit.

Key Insight

High ROAS isn’t about spending more, it’s about spending smart. In a city where clicks are expensive, focusing on intent, data accuracy and continuous optimisation lets even a moderate budget generate strong returns.

Conclusion

A well-structured Google Ads strategy turns paid marketing from a cost centre into a profit-driving channel. Precision targeting, smart bidding and data-driven optimisation are how a digital marketing firm in Mumbai delivers returns you can measure.

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