Struggling to convert visitors into customers? A leading performance marketing agency in Bangalore can skyrocket your revenue through retargeting ad campaigns.
Let’s get right into the shoes of an online surfer. Imagine you’ve been in dire search of a pair of hiking boots. You scroll through a website via ad, even add a few to your cart but still feel indecisive, or maybe get distracted by a phone call. Happens to us, right?
Now put off the shopper shoes; time to put on the business owner hat. Don’t you think if you knew the online activity of that potential buyer, you could have bumped into them somewhere and talked them into making the purchase? Well, that’s how retargeting is done; encountering your potential customers on different platforms and nudging them to buy what was on their minds.
How does retargeting work?
Without much ado, retargeting uses cookies to target people who have interacted with your business in some way or the other. Yes, it’s that snack you’re served every time you visit a website. Cookies are mini files containing information on your online activity, that your web browser stores when you land on a website.
Based on your interaction with a website, retargeting experts then use this information to see if they can show you certain ads (kind of a follow-up) to re-spark your interest. Sounds complex, right? Well, it isn’t so for an ad specialist in a proven performance marketing company in Bangalore. They segment the audiences according to their behaviour and create different ads catering to different groups.
Performance marketers often retarget your audience with products they viewed but didn’t buy or take any desired action. They use dynamic retargeting ads allowing you to remind your audiences of their wishlist or items in the cart and urging them to make a purchase.
Congratulations as you have successfully left a lasting impression on your target audiences.
You can use nearly any platform to run retargeting ads like Google, Facebook, or any other social media platforms and search engines as per the interests of your target audience.
Moral of the story: Serve those cookies generously!
Why do you need the honed weapon of retargeting?
Besides the obvious benefits of running retargeting ads which are acquiring more customers, and increasing ROAS and conversions, they also complement your other marketing efforts by reminding your casual customers or just visitors, of your brand’s unique selling propositions. Leaving a mark always helps! Come, let’s see what are some more objectives you can achieve with proper retargeting:
- More sales
- Less wasted ads
- New customer acquisition
- Retaining current customers
- Shortening customer journey
- Widening the reach of your audience
- Learning more about your buyer’s persona
- Making an unforgettable brand and online presence
Wondering how you can execute all of this by yourself? The good news is you don’t have to. With the expertise of a seasoned performance marketing agency in Bangalore, achieving these milestones becomes effortless on your end.
Difference between retargeting and remarketing
The reason why people often get confused between retargeting and remarketing is that both are pretty much based on the same concept with a different manner of execution.
Retargeting ads simply rely on pay-per-click ads like Meta Ads or Google Ads taking place on your website or social media platforms.
Retargeting campaigns have the advantage of reaching a wider set of audiences barring the cold part in your marketing funnel.
Differing on the tactics, remarketing campaigns usually rely on email marketing as opposed to paid ads. Its target audience is typically people who know about your products or whatever you deal in and have already done business with you.
What does a retargeting ad look like?
By now you have supposedly grasped the idea behind retargeting ad campaigns and how they work. So, why not look at a simple example where a big brand took retargeting a notch higher to give their potential customers a personalized experience?
Nike
Nike tops the list of some influential retargeting ads for us. While surfing NIke’s website as I was looking for a pair of running shoes, I picked one pair, checked out the details, add it to my cart but somehow got distracted by a Teams meeting ringtone. Scary as it sounds, I stopped my journey there.
However, hours later, when I was scrolling through my favourite social media feed, I saw an ad featuring the same pair of shoes I added to my shopping cart, saying it was just “suggested for you”. Framed with a functional CTA, this retargeting ad was enough to remind me of my sharp need and desire for that pair of shoes. It’s just playing with the viewer’s mind. Plus, I got a discount at the checkout too.
Takeaway for business owners
By using dynamic retargeting campaigns, ad specialists showcase the very products viewed earlier by the user on the website to present a personalized approach. This is a game-changing tactic often employed by performance marketing agencies to boost sales.
Your retargeting journey begins here
Enriched with the functional understanding of what are retargeting ads and how are they brought into use, you know the importance of this clever marketing technique. It can give you wondrous results by fetching high ROAS, more conversions, brand awareness, and scaled customer loyalty. For its thorough practicability, get in touch with a promising performance marketing agency in Bangalore and have a guided path right from ad creation, testing, monitoring the campaigns and optimizing them whenever needed to achieve the desired goals.