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Launch a Fully Featured Shopify Wholesale & B2B Store With Custom Pricing, Bulk Discounts, Trade Accounts & Automated Order Management — Built to Scale Your Business-to-Business Revenue.
Picture this. A retailer in Delhi wants to place a bulk order. They visit your website, see your retail prices, and have no idea you even offer wholesale. So they send a WhatsApp message. You respond hours later with a price list PDF. They ask for a custom quote. You calculate it manually. They confirm. You raise an invoice on Tally. They pay via NEFT. You update your inventory manually.
This happens ten times a week. Each transaction takes hours of back-and-forth. Your sales team is buried in order management instead of finding new wholesale accounts. Your retail customers see pricing that was never meant for them. And your wholesale buyers — used to professional B2B buying experiences from larger competitors — find your process frustrating and slow.
Now imagine instead that your wholesale buyers log into a dedicated portal on your Shopify store. They see their negotiated prices automatically. They browse your full catalog with bulk pricing tiers displayed. They build their order, apply their net-30 payment terms, and submit — without a single message to your team. You receive a clean order in your Shopify admin, inventory updates automatically, and a professional invoice goes to the buyer without human intervention.
That is what a properly built Shopify wholesale and B2B store looks like.
And that is exactly what we build.
Book Your Free B2B Readiness Consultation — Let’s Design Your Wholesale Commerce System
Trusted over 1800+ clients
Shopify B2B and wholesale setup is the process of configuring your Shopify store—or a dedicated section of it—to serve business buyers with the specific pricing, ordering, payment, and account management capabilities that wholesale and trade customers require.
It is fundamentally different from retail eCommerce. B2B buyers have different needs:
In 2026, B2B eCommerce in India is projected to exceed $60 billion — growing faster than retail eCommerce as businesses increasingly prefer digital procurement over traditional sales rep relationships. Globally, B2B eCommerce surpasses $7.9 trillion annually — dwarfing the retail market many times over.
Shopify has responded to this opportunity with Shopify B2B — a suite of native B2B commerce features available on Shopify Plus — and a rich ecosystem of wholesale apps for standard Shopify merchants. When implemented correctly, Shopify becomes one of the most capable and scalable B2B commerce platforms available at any price point.
Done right, a Shopify wholesale setup transforms your B2B operation from a manual, relationship-dependent sales process into a scalable, self-service digital commerce engine that generates wholesale revenue while your team sleeps.
This service is built for:
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Before configuring a single setting, we design the right wholesale commerce architecture for your specific business model — because the wrong architecture creates problems that compound as you scale.
Single Store vs. Separate Store: Should your wholesale and retail operations share one Shopify store—with different customer-facing experiences controlled by login status — or operate on separate stores entirely? Each approach has advantages and trade-offs across SEO, operations, inventory, and customer experience. We recommend the right structure for your volume, complexity, and team capability.
Shopify Plus Native B2B vs. Wholesale Apps: Shopify Plus merchants have access to native B2B features — company accounts, B2B price lists, payment terms, B2B checkout — that are deeply integrated and highly capable. Standard Shopify merchants use third-party wholesale apps. We advise on which approach delivers the best ROI for your current and projected volume.
Our strategy session covers:
Deliverable: A B2B Commerce Architecture Document with recommended technical approach, feature requirements, integration map, and phased implementation plan.
Shopify B2B Native Setup (Shopify Plus)
For Shopify Plus merchants, we implement the full suite of native Shopify B2B features — the most integrated and scalable approach to wholesale commerce on the platform.
Company & Account Management
B2B Price Lists
Payment Terms Configuration
B2B Checkout Customization
B2B Storefront Customization
Wholesale Setup for Standard Shopify (Non-Plus)
For merchants on standard Shopify plans, we implement a robust wholesale solution using best-in-class third-party apps — delivering B2B capability that rivals native Plus features at a lower platform cost.
Recommended App Stack:
What we configure:
Custom Wholesale Pricing Architecture
Pricing is the heart of any wholesale operation — and getting it right requires more than applying a flat 30% discount to your retail catalog. We design and implement pricing architectures that reflect your actual business model and protect your margins.
Tiered Volume Pricing: Different unit prices at different quantity thresholds — e.g., 1–11 units at ₹500, 12–35 units at ₹420, and 36+ units at ₹360. Encourages larger orders while rewarding volume buyers.
Customer Segment Pricing: Different price levels for different customer types — Gold distributors, Silver retailers, and Bronze new accounts — each with their own price list and purchasing rules.
Company-Specific Custom Pricing: Negotiated prices for individual accounts — specific to that company’s commercial agreement, overriding standard price lists where needed.
Quantity Break Pricing: Price breaks triggered by the total quantity in an order — incentivizing buyers to consolidate orders and reach the next discount tier.
Bundle and Case Pack Pricing: Wholesale-specific bundles, case configurations, and assortment packs at prices and quantities not available in the retail store.
Margin-Protected Pricing: All pricing structures designed with your cost of goods, wholesale margin requirements, and retail price integrity in mind — preventing channel conflict and protecting your brand’s pricing architecture.
Minimum Order Quantity (MOQ) & Order Rules
Minimum order rules are essential for wholesale profitability — ensuring that every B2B order meets the commercial threshold that makes it worth fulfilling. We implement MOQ rules that are clear to buyers, enforced at checkout, and configured per product, category, or customer level.
Trade Account Application & Approval System
A professional trade account application and approval process protects your wholesale channel from unauthorized access — while making it easy for legitimate wholesale buyers to get started.
Bulk Order & Quick Order Form Implementation
B2B buyers order efficiently. They know their SKUs. They know their quantities. They don’t want to navigate a retail product discovery experience to place a reorder. A quick order form transforms the reorder experience from tedious to instant.
Quick order form features:
Net Payment Terms & B2B Payment Setup
Wholesale buyers expect payment terms. Requiring immediate card payment for every B2B order is a significant commercial disadvantage — and often a dealbreaker for larger wholesale accounts.
Wholesale Catalog & Product Management
B2B buyers often need a different view of your product catalog — different products, different descriptions, different imagery, and different specifications than your retail catalog.
B2B Customer Portal & Account Management
A professional B2B customer portal transforms the wholesale buying relationship — giving buyers self-service access to their account, orders, invoices, and reorder history without requiring your team’s involvement.
ERP, Accounting & Inventory Integration for B2B
B2B order volumes and complexity make manual data management unsustainable. We integrate your Shopify wholesale store with the backend systems your operations depend on.
We conduct a structured workshop to understand your wholesale business model, pricing architecture, buyer profiles, operational processes, and integration requirements. We map the current state and design the future state.
Based on discovery, we recommend the right technical architecture — single vs. separate store, Plus native vs. app-based, pricing model structure — and produce a detailed technical specification.
We configure Shopify B2B (Plus) or implement the wholesale app stack (standard Shopify) — setting up company accounts, price lists, payment terms, MOQ rules, and catalog access controls.
We implement your complete pricing structure — tiered volume pricing, customer segment price lists, company-specific custom pricing, and MOQ rules — testing every price calculation for accuracy.
We design and develop the B2B-specific storefront experience — trade account application, wholesale portal, quick order form, product page enhancements, and checkout customization.
We build integrations with your ERP, accounting system, inventory management, and CRM — ensuring data flows automatically across your entire wholesale operation.
We test every aspect of the B2B experience — account application and approval, price list accuracy, MOQ enforcement, payment terms, checkout flow, and integration data sync — across multiple buyer scenarios.
We train your team on managing B2B accounts, processing wholesale orders, overriding pricing for custom deals, and using every aspect of the wholesale admin. Full documentation is provided.
When your Shopify wholesale and B2B store is properly set up, the operational and revenue impact is transformative.
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Wholesale and B2B commerce is fundamentally different from retail eCommerce. Pricing architecture, account management, payment terms, MOQ logic, and ERP integration require B2B-specific expertise. We have built wholesale stores across manufacturing, distribution, fashion, food, home, and industrial categories.
We are among the few Shopify partners with deep, hands-on experience implementing Shopify's native B2B feature set—company accounts, B2B price lists, payment terms, and Checkout Extensibility for B2B—rather than relying entirely on third-party apps.
Indian wholesale operations have specific requirements — GST compliance, Tally integration, NEFT/RTGS payment flows, Hindi language support, regional distributor management, and the unique dynamics of Indian trade buying relationships. We understand these requirements and build for them.
From strategy and architecture to development, design, integration, and training — we deliver end-to-end B2B implementation. No disjointed handoffs between strategy consultants, developers, and integration specialists.
We don't just build a store — we build an operational system. Every feature we implement is designed to reduce your team's manual workload, improve your buyer's experience, and scale your wholesale revenue without proportionally scaling your operational cost.
Shopify Native B2B (Plus): Shopify B2B Company Accounts, B2B Price Lists, Payment Terms, Checkout UI Extensions, Shopify Functions for B2B logic
Wholesale Apps (Standard Shopify): Wholesale Club, Wholesale Gorilla, Bold Custom Pricing, Locksmith, Wholesale Order Form, Net Terms by Shopify Experts
ERP Integration: Tally Prime API, Zoho Books, QuickBooks, Xero, Microsoft Dynamics, SAP Business One
Inventory Management: Unicommerce, Increff, Cin7, Linnworks, SkuVault
CRM Integration: Zoho CRM, HubSpot, Salesforce, Pipedrive
B2B Payment: Razorpay B2B, HDFC Payment Gateway, PayU, bank transfer configuration, net terms apps
Order Management: Shopify Admin API, draft orders, custom order workflows
Communication: Klaviyo B2B flows, Omnisend, custom transactional email for wholesale
AI-Assisted B2B (2026): AI-powered reorder prediction, automated credit risk assessment signals, LLM-assisted buyer communication templates
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Every WhatsApp order confirmation, every manually calculated quote, every copy-pasted invoice is a cost your business is paying — in time, in errors, in missed opportunities, and in the professional impression you make on buyers who have better options.
Your wholesale buyers want to order digitally. They want self-service. They want real-time stock visibility and instant order confirmation. They want to reorder in minutes, not hours.
And your team wants to spend their time finding new accounts and building relationships — not processing orders that a properly configured system should handle automatically.
A professionally built Shopify wholesale and B2B store gives both groups exactly what they want — and gives your business the scalable wholesale infrastructure it needs to grow without growing your operational headcount proportionally.
We have built wholesale stores for textile manufacturers, FMCG brands, home décor distributors, fashion houses, and industrial suppliers. We know what Indian wholesale buyers expect, what Indian wholesale operations require, and exactly how to build it on Shopify.
Shopify B2B refers specifically to the native B2B feature set available on Shopify Plus — including company accounts, B2B price lists, payment terms, and B2B checkout customization. A wholesale setup on standard Shopify uses third-party apps to replicate similar functionality. Both approaches can deliver excellent wholesale commerce — the right choice depends on your order volume, complexity, and budget. We help you choose the right approach and implement it optimally.
Shopify checkout optimization is the process of systematically identifying and removing the friction points between a customer adding an item to their cart and completing their purchase. It matters because the checkout is where the vast majority of purchase intent is lost — and recovering even a fraction of that abandonment produces significant revenue without requiring additional traffic or ad spend.
No. A robust wholesale setup is achievable on standard Shopify plans using third-party apps for customer-specific pricing, access control, net terms, and quick order forms. However, Shopify Plus offers native B2B features that are more deeply integrated, more scalable, and more capable for complex wholesale operations. If your wholesale revenue justifies the Plus investment (typically above ₹50 lakhs monthly), native B2B is the superior approach.
Yes — and for most merchants, this is the recommended approach. A single store with proper access control means one inventory, one product catalog, one admin, and one set of integrations to manage. Login-gated wholesale pricing and catalog access ensure retail and wholesale customers see only what is relevant to them. Separate stores are warranted only when the brand experience, product catalog, or operational requirements differ significantly between channels.
GST for B2B transactions in India requires buyer GSTIN capture at checkout, GST-compliant invoice generation with correct HSN codes and tax breakdowns, and proper accounting integration. We configure GSTIN capture fields, implement GST-compliant invoice templates, and integrate with Tally or Zoho Books for compliant B2B invoicing. For formal GST advisory, we work alongside your chartered accountant.
Yes. Net payment terms — where buyers receive an invoice and pay within an agreed period (typically 30, 60, or 90 days) — are a core feature of B2B commerce and fully configurable in Shopify. We set up net terms for approved accounts, capture purchase order numbers at checkout, automate invoice delivery, and integrate payment tracking with your accounting software.
Through access control — wholesale pricing and the wholesale catalog are only visible to logged-in, approved wholesale accounts. Retail visitors see standard retail prices. We implement this through Shopify Plus company accounts (native) or Locksmith and customer tags (standard Shopify) — ensuring complete pricing separation between channels.
Yes. Tally integration is one of the most common requirements for Indian wholesale merchants — and one we have deep experience delivering. We build integrations that sync Shopify wholesale orders into Tally for invoice generation, inventory update, and financial reconciliation — eliminating double data entry and ensuring your accounts are always accurate.
A basic wholesale setup — customer-specific pricing, access control, MOQ rules, and net terms — typically takes 3–4 weeks. A comprehensive B2B implementation including Shopify Plus native B2B, custom trade portal, quick order forms, and ERP integration typically takes 8–12 weeks. We provide a clear timeline after the initial discovery workshop.