On a Thursday morning, I am sitting in front of my laptop with all crazy ideas in my head. ‘’ Go bannas’’ that’s exactly what my boss has asked me to do. Being the only woman in the office, is a bane at times. Every time the men of the office tries to crack a sexist joke I see them sharing secret glances at each other. So, when I was given this topic I was the happiest person on earth. You wonder why? Because we live in a society where sex is considered as a taboo. The strange thing about our society is that we are allowed to pee in public but we cannot discuss sex in public!
We all have heard about Durex, a condom brand that provides us with some amazing ads. It has been there for decades now. This brand talks about sex in the most successful way without objectifying women. (You see why I am happy now!) What we love about Durex, is the way it reinvents itself keeping the humour in the right place. Here are some of the witty, smart and funny campaigns of Durex that would surely make your jaws hurt! The best thing about Durex is that it simply talks about the importance of sex with some witty remarks and euphemisms. Writing for taboo subject is something that interests me the most.