Has it ever happened to you that you visited a website and, after sometimes, start seeing its ads on every other website you visit? Unless you are using a strict incognito mode while browsing, the above scenario must be a common part of your digital life. This is what we call Google ads remarketing or Google retargeting.
First, have a look at how remarketing ads work and what benefits will Google remarketing offer you.
What Is Google Retargeting Or Google Ads Remarketing?
As the name suggests remarketing or retargeting means targeting the people on visitors who already showed interest in your products or services by visiting your website or social media pages. In the marketing campaign, targeted ads are shown to the people who already visited your website or done some interaction on your website’s social media page. In this process, a cookie is placed in the user’s browser that they used to access your website.
The Google ads remarketing platform gets information about the page or products the user searched for from that cookie. After locating the user’s interest, the ads retargeting service will promote that specific product in the form of ads so that the user will convert into a customer.
How Do Google Remarketing Services Work
In Google ads remarketing, your website visitor will get to see paid advertisements that will encourage them to get back to your website to purchase your product or services. Thus through this marketing service, you will get a greater number of conversions without spending much money.
In this case, the customers are already familiar with your products and websites. Therefore, the reexposure will basically promote your brand to a potential customer instead of a new user who does not know anything about your brand.
So here is how Google retargeting is done. At first, a user pays a visit to your website organically or through paid ad campaigns. Then they do not purchase any product or do not convert into a customer. Rather they discontinue visiting your website and leave. Next, they get exposed to Google ads marketing and view your ads. Then they have a better chance of converting into a customer because of brand awareness and earlier exposure.
Benefits Of Google Remarketing
According to the research done by marketing agencies, 98% of the visitors will not make any purchase during their first visit to your website. So when will they purchase? Yes, after visiting several related websites, they will come up with the final decision. Google ads remarketing help you at this stage by reminding the users about your brand.
Here are some other advantages of using Google remarketing services for your business.
1. Keep up Engagement with Old Visitors
It is always easier to sell a product to old visitors or people who already showed interest in your service. With Google retargeting, you can always stay in touch with your audience. Even if they have left your site without purchasing anything, it makes them keep seeing your ads. Then, brand awareness increases, and your brand stays in front of their eyes so that whenever they want to make a purchase, the name of your product pops into their head.
2. More conversions
Do you know why all the top companies in the world include Google remarketing campaign as part of their digital marketing strategy? It is because incorporating Google remarketing services into your online marketing strategy will offer better conversion. The ads will make the users remember about your product. The constant reminder will help the decision get in your favour when they finally choose to purchase a product.
3. Lower Ad Cost and Higher ROI
If you are yet to decide whether to use Google retargeting or Google ads remarketing strategy, remember that the traditional ad campaigns will cost you more per click. As a result, the cost per conversion becomes lower in remarketing ads. However, the overall cost will depend on your business industry.
To have a successful Google retargeting strategy, make sure a good number of users are visiting your website on a regular basis. Having only a remarketing campaign will not work if you do not perform well in your battle for organic users.
4. Use Focused Ads
As a part of Google retargeting, you can make dedicated advertisements focusing on the people who already visited your site once. To attract the people back to your website or social media page for purchasing your product, you can offer them additional discounts or coupon codes. These offers may not work for regular customers who never visited your website yet. However, studies showed that focused ads of Google remarketing services have a greater impact on people who already visited your website.
5. Overall Cost-Effective
When you target your potential customers who are already familiar with your brand, you increase the chance of generating a customer out of an ordinary visitor. As they already have exposure to your brand, they are more likely to get converted. So, running remarketing ads are affordable and cost-effective.
Start Your Google Remarketing Journey With Socio Labs
Are you ready to unlock the perks of Google remarketing services? Join your hands with Socio Labs. We create the perfect blueprint for remarketing ads that will display online promotions to individuals who already visited your website or application. Using our plan, you will be successful in getting more leads and conversions for your business.
It would be wrong to think that Google ads remarketing works only in the case of ecommerce websites. They are equally effective for other business niches. Remarketing campaigns are also possible on other platforms like Bing, Facebook, and LinkedIn. All you have to do is to collaborate with Socio Labs for remarketing ads, which is also known as Google remarketing services.